Workplace by Facebook
Scope
Brand development
Campaign design
Year
2017-2019
As part of the early design team for Workplace at Facebook, I helped develop the platform’s visual identity during its initial growth phase, working across product, marketing and sales to create a familiar and approachable brand experience.
Bringing Facebook into the workplace
The challenge was translating Facebook’s familiar visual language into a workplace environment while maintaining the sense of openness, connection and accessibility associated with the brand.
The visual direction
The identity was designed to feel instantly familiar to anyone who had used Facebook, while introducing a more considered tone for the workplace.
Photography, illustration, typography and messaging each played a different role, creating a visual language that could explain work without losing the openness and simplicity people already associated with Facebook.
Applying the brand
The work extended across launch campaigns, onboarding materials, presentations and marketing assets, adapting the identity for different audiences and workplace contexts.
