Visual identity for Workplace
Client
Services
Brand Identity, Campaign, Digital Design, Print Design
Year
2017-2019
Workplace was created to bring Facebook’s familiar tools into the professional world, helping teams connect, collaborate and grow.
As part of Facebook's early design team for Workplace, I shaped how the brand identity evolved during its first phase, working with product, marketing and sales teams to translate Workplace’s vision into clear, engaging visuals.
I developed promotional campaigns, onboarding kits, and a range of digital and print materials, reflecting Workplace’s personality while staying adaptable for different industries. The result was a cohesive, approachable identity that positioned Workplace as a trusted tool for organisations worldwide.
Effra font is at the core of the Workplace by Facebook brand, as the primary tool for establishing the tone of all the communications.
The Workplace symbol was scaled to 200%, allowing for dynamic crops within the original 100% frame. This approach created bold, flexible visuals in line with brand guidelines.
Workplace assets are purposefully designed and applied—illustrations for abstract concepts, photography for user stories, and logo crops to highlight key brand elements. This ensures clear and cohesive communication across all materials.
