Workplace by Facebook

Brand development, Campaign design

2019-2019

Workplace was created to bring Facebook’s communication tools into organisations, translating familiar behaviours into a professional context.

The brand needed to remain connected to Facebook, using familiarity to drive trust and adoption within a workplace setting.


Workplace was created to bring Facebook’s communication tools into organisations, translating familiar behaviours into a professional context.

The brand needed to remain connected to Facebook, using familiarity to drive trust and adoption within a workplace setting.



TRANSLATING FACEBOOK INTO WORKPLACE

The challenge was not creating a new identity, but adapting Facebook’s visual language to work in a workplace setting.

The identity needed to remain simple and approachable, while becoming clearer and more structured to support communication within organisations.

APPLYING THE BRAND

The work focused on defining how the identity could be applied across real communication needs, developing templates and defining layout and visual usage across campaigns, sales and marketing, bringing more clarity to how information was structured and communicated.

WORKING ACROSS TEAMS

As the brand scaled, I worked across marketing teams and external partners to maintain consistency across outputs.

This included reviewing and refining how the identity was applied across campaigns, events and different contexts.

Effra font is at the core of the Workplace by Facebook brand, as the primary tool for establishing the tone of all the communications.

Core colours ensure consistency in marketing materials and in product, while supporting colours add flexibility for familiar contexts.

The Workplace symbol was scaled to 200%, allowing for dynamic crops within the original 100% frame. This approach created bold, flexible visuals in line with brand guidelines.

Workplace assets are purposefully designed and applied—illustrations for abstract concepts, photography for user stories, and logo crops to highlight key brand elements. This ensures clear and cohesive communication across all materials.

NEXT PROJECT

WPP brand system

Effra font is at the core of the Workplace by Facebook brand, as the primary tool for establishing the tone of all the communications.

Core colours ensure consistency in marketing materials and in product, while supporting colours add flexibility for familiar contexts.

The Workplace symbol was scaled to 200%, allowing for dynamic crops within the original 100% frame. This approach created bold, flexible visuals in line with brand guidelines.

Workplace assets are purposefully designed and applied—illustrations for abstract concepts, photography for user stories, and logo crops to highlight key brand elements. This ensures clear and cohesive communication across all materials.

NEXT PROJECT

WPP brand system