WPP website
Scope
Website redesign
Digital system
Content structure
Year
2022
WPP’s website needed to support a growing volume of content, but the structure was becoming harder to maintain. Pages relied on inconsistent layouts and heavy visual treatments, making content harder to scan, prioritise and reuse.
I redesigned the website experience around a clearer framework for content, navigation and page structure. The goal was to make the site feel lighter and more consistent, while giving teams a system that could grow without every new page needing to be designed from scratch.
Where it didn’t work
The existing site treated too many types of content in a similar way. Corporate news, campaign content, reports and editorial stories often relied on comparable visual treatments, making it difficult to establish a clear priority across the page.
The redesign introduced stronger hierarchy, more purposeful page structures and reusable patterns that could support different types of content without relying on one-off layouts.
Building a reusable framework
The redesign focused less on creating individual pages and more on creating a framework that teams could keep building over time.
Navigation, content hierarchy and modular page patterns made the experience easier to scan and gave teams a more consistent way to maintain and extend the site as it continued to grow.
Making content discoverable
The site needed to support different types of communication, from corporate news and campaign moments to reports and longer-form editorial content.
I introduced clearer entry points, stronger hierarchy and more consistent page logic, helping users understand what mattered without relying on full-bleed visuals to carry every page.
