WPP website
Web design / Design systems
2022-2026
WHERE IT DIDN’T WORK
The site relied on inconsistent layouts and full-bleed visuals that made content harder to scan and prioritise.
As content grew, this lack of structure reduced clarity and made the experience feel heavier than necessary.
RESTRUCTURING THE EXPERIENCE
The work focused on introducing a modular system to organise content more clearly across the site.
Layouts, navigation and page structures were redesigned to create predictable patterns, improve hierarchy and support more intuitive navigation.
Reusable components and refined spacing improved content readability, while bringing more consistency across pages and allowing the system to scale more effectively.
MAKING CONTENT DISCOVERABLE
The new structure improves how users explore content, making WPP’s work, network and thinking more accessible.
It creates a more coherent and consistent experience across the site, supporting both usability and brand clarity.
