WPP website
Scope
Web design
Design systems
Year
2022
WPP’s website presented a large volume of content, but lacked the structure needed to make it accessible and meaningful.
Information was dense, navigation unclear and the hierarchy didn’t support how users explored the organisation, its work and network.
Where it didn’t work
The site relied on inconsistent layouts and full-bleed visuals that made content harder to scan and prioritise.
As content grew, this lack of structure reduced clarity and made the experience feel heavier than necessary.
Previous homepage
Redesigned homepage
Restructuring the experience
The work focused on establishing a modular content framework to organise information more clearly across the site and support long-term scalability.
Layouts, navigation and page structures were redesigned to create predictable patterns, improve hierarchy and support more intuitive navigation.
Reusable components and refined spacing improved content readability, while bringing more consistency across pages and allowing the system to scale more effectively.
Making content discoverable
The new structure improves how users explore content, making WPP’s work, network and thinking more accessible.
It creates a more coherent and consistent experience across the site, supporting both usability and brand clarity.
Since launch, the platform has continued to evolve through subsequent brand updates and content refinements, while maintaining the modular structure and scalable foundations introduced during the redesign.
